Christian Louboutin Mid-Heel Knotted Napa Pump Huawei Terminal dialogue CMO cons
Huawei recent changes is too great, the collective open microblogging executives throughout the industry are not scared to say, Huawei has been a whirlwind. the first time
just past Christmas, through the 21, in Beijing, Shanghai, Shenzhen, while the core business district appeared. Carrier market has always been the core of Huawei terminal, the first launch of the brand image of the store, started up close to consumers, Huawei cell phone, MBB, converged device, four product lines all stationed in the video image of the store, Pocket Wifi E5 , thousands of smart phones C8500, U8500, Tablet PC S7, equipment, and all other intellectual real debut.
CMO of Huawei terminal Xu Xin Quan told Die Zeit in an exclusive interview, stressed that the future will continue to increase Huawei's terminal-to-consumer efforts, continue to work closely with operators, to bring the perfect end-user experience .
past, Huawei is one leg, now Huawei Terminal began walking on two legs, it may be described as: Wang Huawei terminal began hand holding one hand and pulled Zhao.
very important to consumers Huawei Terminal
Die Zeit: stores the debut of the Huawei terminal has a kind of meaning? Is a new beginning for the consumer?
Xu Xin Quan: Huawei Terminal Image store in Beijing, Shanghai and Shenzhen to the simultaneous appearance, Huawei terminal in December 2010's Huawei Terminal will take this opportunity to further the end-user experience as the center, from R & D, marketing and customer service and other aspects of consumer-oriented, closer to consumers, provide consumers with a more perfect experience.
Die Zeit: Ren in the past has said that Huawei to do their good thing, has always been focused on the operators on the market, Huawei, make this change have been a difficult decision-making process? Although the market has reached this stage, but this decision Huawei internal stores have been kind of assessment?
Xu Xin Quan: Huawei the first in the terminal, in order to complete sets of equipment and systems, but with the increasing popularity and development of 3G, terminal operators play an increasingly important business development role, Huawei terminal this is consistent with the operator, are to meet the needs of end users. Most of Huawei's terminal products are resold by operators, the image can store so close to the end user experience of Huawei terminal product experience, experience experience providers of 3G services for terminal operators and Huawei is very important.
increase the pace of consumer-oriented
Die Zeit: directly to consumers, Huawei is also new areas of the terminal, then do the Huawei terminal market in , which have been considered?
Xu Xin Quan: We have been in line with an open mind to study the end-user requirements, design and attention to consumer trends,Christian Louboutin Mid-Heel Knotted Napa Pump, such as our annual user experience design center will study fashion trends, our market research with many consumer goods institutions, first-class product design companies have a lot of cooperation, our product designers,christian louboutin hot pink suede Short Tina 120 fringe pumps, many also come from leading consumer products company.
Die Zeit: Huawei's terminal is considered in the mobile phone brand, highlighting the new names to the new image of the face of young consumers? Huawei mobile phones are considered the spokesperson?
Xu Xin Quan: Huawei's terminal is constantly increasing pace of consumer-oriented, for example, in December 2010, on Christmas Eve, He Jiong, we jointly organized I Wanna CU Ho Kyung microblogging fans will be met, with the help I Wanna CU of emotional marketing, started the C8500 and U8500 mobile phone brand. Huawei will continue to the next terminal for different products with different branding strategies. Combination of publicity, the 2011 means we will be more abundant, and consumers will be more extensive contact surface.
focus of this year into the smart phone
Die Zeit: In the long run, Huawei to establish in the minds of consumers what kind of brand concept? Consumers think of Huawei terminal, should think of what word? How to achieve this goal?
Xu Xin Quan: Huawei terminals for consumers to create a smart and simple world, I hope that Huawei Terminal consumers can think of Huawei Terminal at smart phones, converged devices, mobile broadband and other efforts as well as opening up business on the cloud and cloud-to-use management leader, will provide consumers achieve this goal.
Die Zeit: In the terminal building brand awareness, Huawei is targeting Which counterparts, Apple or Nokia?
Xu Xin Quan: Huawei has its own distinct characteristics, both in the grasp of industry trends, leading innovation in technology research and development, or expansion of globalization and experience, or relationship with the operator side, are true.
Die Zeit: do the mass market, requires a lot of market inputs, in this regard, consider what Huawei's terminal? To disclose the specific market investment amount?
Xu Xin Quan: 2011 Years of smart phones will make key investment across the board layout. We will build more star models, helping operators to develop value users; we will work together to chain operators and partners to build high-end flagship model, the consumer is more intelligent,Jimmy Choo Double-Banded Bootie, KAN experience, gradually Huawei cell phone brand identity and user stickiness; We will continue to E5, S7 and other differentiated products, they are both strong brand power of Huawei terminal support, we try to open channels is the touchstone of the operation.
Die Zeit: Huawei's terminal sales in 2010 is how much? Huawei Terminal in the market for the prospect of you plans?
Xu Xin Quan: Huawei's total revenue this year is expected to be $ 27 billion, of which, Huawei will reach $ 4.5 billion.