Christian Louboutin Yolanda Suede Trading Po to do to understand
christian louboutin: -> Trading Po CEO Zhang Xiaowei.
Beijing business opportunities e-commerce company parlor room,Christian Louboutin Bianca Cork Pump, CEO Zhang Xiaowei use of such an ask, opened he found a online shopping population and wireless users on the Internet, online shopping may be different types of people.
treasure of statistical sampling for the sale, use wireless Internet for online shopping is usually the main consumer groups of men aged 20-30 who live in rural counties, but rarely is the real farmers, more is stable with 2000 yuan monthly income of up and down, no PC devices, the strong dependence on the mobile phone factory workers or staff.
Zhang Xiaowei to this population as excellence, even Taobao Mall B2C businesses in a trump card.
.
Zhang Xiaowei is a standard Came from urban families in 1997 was admitted to Tsinghua University, after graduation to continue in the Department of Ph.D, but after the master's degree in 2004, he suddenly chose to drop out in the Beijing business. Initially, he and several business partners in the creation of a
as a community of product managers and chatting, Zhang Xiaowei contact with a large community of users and found that this is not a huge consumer population in the urban white-collar workers to imagine, on the contrary, many of them living in three or four lines township employees. As the geographical and economic conditions, they usually do not buy PC devices, so mobile phone has become their only access into the Internet world, the average daily time online using a mobile phone up to 3 hours.
allowing Zhang Xiaowei of this group is full of curiosity and excitement. He made available in the community in a new shopping channel as a test the water, led to his surprise, the average monthly income of only one or two thousand dollars, AR PU values ??(average revenue per user, ARPU-Average Revenue Per User) can reach 250-300 yuan (3C class, comprehensive estimates shoes and other products).
2006 years, won the Far East Holding Group Chairman Xipei 5 million angel investment, the Zhang Xiaowei will cool the shopping channel from the independent music, set up a trading platform for mobile e-commerce B2C treasure this, formal into the mobile e-commerce.
group living in the community to understand the bottom of the pyramid
Incidentally, the article at the beginning of the scene, this group of consumers not only have a greater patience than urban consumers, one by one to complete 30 multiple choice questions to answer from their point of view, the consumer psychology and behavior and people's traditional knowledge has a significant difference. online shopping trust. phone placed in the web's most conspicuous place for users to make direct inquiries and orders. The other hand, EM S cooperation with China Post to provide a nationwide cash against delivery to the postal official endorsement deal with the most traditional way of trust.
not worry, are the influx of wireless Internet, the sale of Po how to do
In his view, such as Jingdong, excellence,Christian Louboutin Yolanda Suede, Dangdang, including those Taobao Mall on the Internet B2C e-commerce business model was established based business, is a second-tier cities in developed areas of electronic payments, and because population densely populated, can be efficient use of existing logistics system, reduce the flow of product in the process of the costs incurred, and, ultimately, profit margins for their maneuvers.
However, for the sale treasure, because 70% of users come from private logistics enterprises failed to cover the entire line of three or four towns, even in operating costs, product cost and user acquisition costs on the Internet with B2C companies or less, will only allow it to become a logistics and a very different business.
In this case, Jingdong, excellent original in a second-tier cities in the idea of ??logistics and distribution will be a big problem. higher, even if occasional bad one, lost one, share the cost down almost negligible, but in the case of three or four lines is opposite the township, as long as there is a single damage, cost, and its equally down the site after the conversion, brand impact will be magnified many times.
Therefore, the sale will not only treasure EM S postal logistics as the most important way, more warehouse logistics joint venture with the latter, in order to achieve more efficient and quality management.
In addition, in order to allow the sale of goods sold on the treasure more of these user 2008, Zhang Xiaowei it alone in Shenzhen Huaqiang North visits a month, according to him, almost swept all over the North Huaqiang electronic equipment market, in order to understand the market price, consumer preferences and supplier situation.
concentration of sales in the category of shoes, etc., in order to minimize costs, Zhang Xiaowei did not choose all procurement brand, but looking for foundry production posted its own brand of trading treasure goods.
the same time,Christian Louboutin Lady Peep Slingback Pump, the sale of another part of the staff will treasure For example, the sale of books Po has considered additional category of products, but ultimately chose to give the reason was due to lower cost, but more importantly it is because users generally traded treasure, otherwise it will not work out.
and become familiar with from the PC, online shopping, who today have become more demanding and sophisticated compared to urban consumers, the real town to lead the consumer into the virtual world tools are mobile until today, their dependence on mobile phones is far greater than the PC. From the one hand, the sale of treasure is no doubt that the Internet e-commerce giants have accumulated more first-mover advantage. However, although we can not predict, mobile Internet, e-commerce on the Internet will once again follow the path of development, but later growing number of competitors, and perhaps begin to consider the sale of the treasure in the hearts of the user a more clear-cut The brand image of the.
business ID
company name Beijing business opportunities e-commerce company
entrepreneur Zhang Xiaowei
business locations Beijing
start-up capital 5 million yuan
annual turnover of 40 million yuan in 2009, 2010, estimated to be 100 million yuan
finance records in 2006, the Far East Holding Group Chairman Xipei 5 million yuan angel investment; the end of 2008, Sequoia Capital, Cisco total of 500 million in venture capital
earnings expected by the end of the break-even
Source:
Trading Po calendar quarter user research